EVA Pharma launched the campaign FEM.FM in June 2019, aiming to raise awareness of fibromyalgia among women in Egypt. 

The campaign aimed to reach those affected by the condition, which is common among women aged 30 to 50, and to provide awareness, advice and psychological support. 

With the involvement of healthcare ambassadors and public figures, EVA built a community on social media, which grew to more than 100,000 members, to provide information on the condition through live video discussions with experts.  

The campaign was supervised by Egypt’s Ministry of Health and Population and the National Council for Women.